* Wondertime
* National Commission on Correctional Health Care
* Kids ‘n Things Hotline Buyers
* Buyers Survey Marketplace
* International Male PIP
* Mailbox Money Magazine Program
* Insert Programs Move from Mokrynskidirect to A/M Direct
* Architect Responders
* Education Center
NEW LISTS
Wondertime
Disney Publishing Worldwide has released a list of 125,000 subscribers to Wondertime magazine. This title targets mothers with children up to age 6; 54% have two or more kids. Subs’ median annual income is $61,600. Telemarketing inquiries will be considered.
Selections: Hotlines, business address, change of address, gender, paid, source, state/SCF/ZIP
Price: $120/M
Contact: ALC Data Management, Lori Magill-Cook at 609-580-2777 or [email protected]
National Commission on Correctional Health Care
Some 23,650 names are listed. Most members are physicians, medical directors and nurses.
Selections: Job title, work setting, subgroup, state/SCF/ZIP
Price: $250/M
Contact: Infocus Marketing Inc., Deanna Hatcher at 800-708-5478, ext. 3251 or [email protected]
Kids ‘n Things Hotline Buyers
This is a list of consumers who recently bought children’s products. Segments with 319,868 last-30-day and 1.5 million last-90-day customers are available. The sources are multiple direct mail offers.
Selections: Gender, Prizm clusters, adult’s/child’s age, income, length of residence, ethnicity, religion, Experian enhancements, state/SCF/ZIP
Price: $105/M (last-30-day names); $120/M (last-90-day names)
Contact: Estee Marketing Group Inc., Deana Burrett at 914-235-7080, ext. 16 or [email protected]
Buyers Survey Marketplace
More than 16 million consumers who completed direct mail surveys are named here. Hundreds of selections are offered.
Selections: Hotlines, categories, adult’s/child’s age, credit cardholders, children by age, dwelling type, state/SCF/ZIP
Price: $75/M
Contact: NCRI List Management, Melissa Trotta at 201-541-9500, ext. 104 or [email protected]
NEW INSERT MEDIA
International Male PIP
Inserts are collated in envelopes and included with 310,000 annual package shipments. Eighty percent of customers are men, most age 40 to 55. The average apparel order is $100. Inserts must be 3-1/2 by 5 inches to 5-1/2 by 8-1/2 inches. Maximum weight is a quarter ounce.
Price: $60/M
Contact: Singer Direct Inc., Joe Caiazzo at 201-421-1542 or [email protected]
Mailbox Money Magazine Program
The Mailbox Money co-op advertising package has been discontinued and replaced by a new bound magazine. Nine mailings per year are scheduled. More than 4.6 million copies will be sent to Manhattan, NY and 2.2 million to Bergen County, NJ.
Selections: Manhattan, Bergen County
Price: $15/M (half page); $20/M (full page)
Contact: Stanton Direct Marketing Inc., Christie Langdon at 607-734-1665, ext. 202 or [email protected]
IN THE NEWS
Insert Programs Move from Mokrynskidirect to A/M Direct
Twenty-five insert media programs previously managed by Mokrynskidirect will now be handled by its affiliate A/M Direct. These include blow-in, package insert and ride-along programs, among them the A.B. Lambdin and Victoria Trading Co. PIPs. Contact A/M Direct, Anthony Dinino at 603-924-9262, ext. 2144 or [email protected] and Paddy Upton at 603-924-9262, ext. 2385 or [email protected]
SPECIALS!
Architect Responders
A nonprofit rate that’s $20/M off the base price has been set for the Architect Responders file. Nearly 170,000 names are available. Contact Information Refinery Inc., Brian Clotworthy at 800-529-9020, ext. 28 or [email protected]
Education Center
Those who rent the Education Center Inc.’s e-mail list before the end of October will receive an additional 5,000 to 10,000 e-mail addresses free, depending on the size of the rental. There are 136,885 e-mail addresses on the file. Contact VentureDirect Worldwide, Steve Kazin at 212-655-5110 or [email protected]
Network
