Chief Marketer Staff

• Short Cuts

  Office Depot is customizing its Green Book catalog of environmentally preferable products in six country-specific versions.

• Agencies

  CVS Pays $152,000 for Violating NY Sweeps Settlement

  CVS has agreed to pay $152,000 in civil penalties after it violated a previous settlement agreement with New York State related to sweepstakes offers.

• Agencies

  Kashi Passes Cardboard Challenge

  It was a close call, but Kashi Co. head food developer Jeff Grogg can forgo adding cardboard boxes to his diet.

• Agencies

  HarperCollins, FanLib Launch Online Writing Contest

  HarperCollins and social media company FanLib have teamed up to launch an online writing contest that dangles a chance to publish one’s work as an e-book.

• Qwest Promotes Sankey to New Marketing Post

  Qwest Communications International Inc. has promoted Laura Sankey to the newly created position of EVP-marketing and communications.

• Live from DMA06: Search Takes DM, Brand Expertise

  (Direct Newsline)—Have you ever wondered why catalog sales are like a flea compared to behemoth retail industry sales?

• News Brief

  CHRYSLER: will give consumers the opportunity to

• Agencies

  A Nation of 300 Million Customer Records

  The Dow Jones Industrial Average closed above 12,000 for the first time last Thursday. Two days earlier, the U.S. Census Bureau announced that the United States has now officially

• Agencies

  Brand Metrics: Which Ones Should You Track?

  What causes you to wake up at 3 a.m. in a sweat?

  For marketers, it may be response rates and clickthrough rates,

  For CFOs, it’s cash flow and net asset value.

• Agencies

  The “Holy Grail” of Marketing Metrics

  Last issue’s article, “Is Marketing ROI Dead?”, discusses how companies need to begin shifting their ROI viewpoint from campaign and product silos to a more holistic marketing performance management strategy. It advises on two key steps to begin this evolution. This article will elaborate on the first of those steps – how to determine the right marketing metrics to measure.