Chief Marketer Staff

• Agencies

  Broker Roundtable: Who should control marketing databases, marketing or IT? Why?

  Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: Who do you think should control marketing databases, marketing or IT? Why?

• Social

  Giveaways are Mainstays for Banana Boat Promo

  The Banana Boat brand is using branded giveaways as reminders this summer, not only to protect your skin from the sun, but that the best way to do that would be by slathering Banana Boat sun screen up and down your body. The promotion, “101 Days of Summer,” appears on the Banana Boat Facebook page and will give away, you guessed it, 101 daily prizes.

• AllYou.com Aggregates Grocery Circulars Online

  AllYou.com has launched an interactive tool that lets consumers browse all the main grocery circulars in their neighborhood by ZIP code

• Email

  Enhanced Email Program on the Menu for Wolfgang Puck

  Each Wolfgang Puck brand was maintaining its own separate database of email addresses and purchase histories, and they couldn’t be easily shared. The company recently worked with Listrak to consolidate those files and create more cross sell opportunities.

• Agencies

  Corona Creates a “Beach Mindset”

  We’ve all seen the images. A couple relaxing on a sandy beach in some balmy tropical destination, icy bottles of Corona topped with a lime resting on a table between the two. It’s that image that the brand wants consumers to draw upon and imagine themselves partaking in this summer as it begins the second phase of its “Find Your Beach” campaign.

• Agencies

  7 Simple Steps to Successful Social Media Promotions

  In the last few years, brands have quickly gone from seeing social media as frivolous to including social media as a necessary part of any marketing and communications plan. But while there is great promise, when it comes to promotions, many have struggled with how to go about it.

• Agencies

  Tablecloth Marketer Launches DRTV Effort

  A Pensacola, FL marketer of table covers is looking to expand its reach further into direct response television and catalogs after some initial success with social media.

• Agencies

  Using Consumer Spending Data to Target Your Audience

  More than one-quarter of American consumers have little or no credit. Experian research finds that 40.4% of adults who have a household income of $100,000 or higher have less than $20,000 to spend a year on discretionary goods and services.

• Getting Technical on B-to-B

  If you are looking to reach information technology(IT) professionals, then you are in a great position to leverage data from the B-to-B marketplace.

• Chief Marketer Listline June 13

  Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data …