Chief Marketer Staff

• The Open Road

  McDonald’s put a new twist on a mobile summer tour. The QSR hit the road with a pair of everyday consumers traveling across the country in an RV giving

• Agencies

  The Yankees’ Bush-League CRM

  YANKEE FANS, IT SEEMS, can’t win for winning. According to The New York Times, the New York Yankees are aggressively punishing season ticket holders who

• Categorically the Best

  Multidiscipline Campaign National American Wasteland Clients: Activision, Jeep Agency: Entertainment Marketing Partners: BBDO To reach young males, Jeep

• Agencies

  Blooper of the Century

  IN A JAW-DROPPING EMBARRASSMENT, the state of Utah has mistakenly divulged kids’ e-mail addresses on its so-called child-protection do-not-e-mail list

• Agencies

  Mailers Face New Postal Rules

  WITH THE NEW RATE case taking effect next May, mailers will have many new rules and regulations to look forward to, many of which are expected to set

• Agencies

  Before I Forget

  An upsetting self-revelation: I’ve outlived a surprising number of direct marketers who have been my contemporaries. I shouldn’t have been surprised,

• Bitter’s Sweet Win

  Aussies may love their beer, but a certain cadre love cricket just as much and a few of them may have helped judge this year’s international Globe Awards.

• Bracing for Backlash

  Last month, we wrote about marketers’ fast-growing interest in social-networking sites as platforms for promotions. Momentum is building even as brands

• Agencies

  FTC Tightens ID Theft Regs

  Identity theft? Ho-hum. Woe to you, friend, if that’s your attitude. Data security may be dead in Congress this year, but the Federal Trade Commission

• Jim Dudukovich

  When Coca-Cola struck up its sponsorship deal in 2002 with a new show, American Idol, the terms were complex. Add ons to the media buy included product