An upsetting self-revelation: I’ve outlived a surprising number of direct marketers who have been my contemporaries.
I shouldn’t have been surprised, sitting at a lunch table during the recent DMA conference, that some of the younger attendees looked nonplused when a few of us geezers were talking about DM stalwarts who no longer stride the earth.
It bothered me later on. Here were experts, builders of direct marketing legends
Network
