Chief Marketer Staff

• Agencies

  Banking on Trust

  WITH MORE than 8,000 financial institutions angling for assets and many more brokers/dealers, wholesalers and advisers vying to attract and retain investors

• Jim Dudukovich

  When Coca-Cola struck up its sponsorship deal in 2002 with a new show, American Idol, the terms were complex. Add ons to the media buy included product

• Agencies

  Creative Differences

  Business-to-business and business-to-consumer e-mail campaigns require vastly different creative tactics to drive the highest response, according to a report by e-mail service provider Silverpop.

• Agencies

  Blooper of the Century

  IN A JAW-DROPPING EMBARRASSMENT, the state of Utah has mistakenly divulged kids’ e-mail addresses on its so-called child-protection do-not-e-mail list

• Agencies

  Tell Us a Story

  One day in the not-too-distant future, Web 2.0 will be about telling stories in the service of marketing to consumers, said Michael Davis, senior vice

• Agencies

  Marketers Test New E-mail Tech

  SOME BLUE-CHIP NAMES in marketing and advertising are testing technology that allows senders to embed video in e-mail without any streaming or buffering.

• By the Book or Book Em

  Ocean Spray was told, no sampling allowed at 30 Rockefeller Plaza. That put a major crimp in its plan to bring a 20-by-80 foot replica of a natural cranberry

• Santa’s Season Opener

  Every Thanksgiving morning, my family cooks a huge breakfast, I light the fireplace and we sit down in our pajamas, part of an intimate group of 60 million

• Agencies

  Poisoning the Well

  IT’S BECOME A CLICH TO SAY that the Web has changed all the rules about how merchants and companies deal with the public. The many ways consumers can

• Agencies

  Familiar Faces

  Hard as it may be to believe, DMA06 isn’t the only fall event worth attending. Another is the Promo Live conference, produced by Direct publisher Prism