Hard as it may be to believe, DMA06 isn’t the only fall event worth attending. Another is the Promo Live conference, produced by Direct publisher Prism Business Media.
A direct marketing chauvinist, I felt like I was entering the enemy camp when I went to it last month. Brand and promotion advertisers are the ones who don’t know which half of their advertising works, right?
But it might be time to update that view. For starters, I learned that DMers and promo people speak the same language (if with slightly different accents).
For example, Pamela J. Batlis, who runs the MarketKeys agency, urged listeners to focus on
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