Chief Marketer Staff
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Live from Ad:Tech: Humor, Then WOM, Drive Successful Norelco Launch
When Philips Norelco looked at new product opportunities in the very crowded men’s shaving category, it looked at shaving everything but the face.
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Live from Ad:Tech: YouTube CMO, Others, Ponder Online Video
When asked what keeps the new CMO of YouTube.com up nights, the answer came easily:
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Agencies
Campbell Joins Go Red for Women
Campbell Soup Co. has become a sponsor of the American Heart Association’s Go Red for Women campaign, with plans to raise $1.5 million for the awareness campaign that’s now entering its third year.
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Agencies
Visa Sweeps Promises $100K Shopping Spree to 10 Winners
This holiday, Visa is introducing Scrooge to its “Chief Shopping Officer” as it gears up to give away a $1 million to 10 of its card holders.
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Agencies
Hardee’s Pushes Thickburger Campaign Via Sweeps
Hardee’s is out with a new Thickburger campaign that targets hungry young guys; it dangles a sweepstakes chance to win one of six Harley-Davidson motorcycles.
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Bacardi Signs with Boston Celtics
Bacardi Rum has signed a three-year agreement to be an exclusive partner of the Boston Celtics.
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News Briefs
CLASSMATES.COM: is dangling a 2007 Corvette Coupe in…PATHMARK STORES: next month will begin carrying…
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Truth, Authenticity, and the Brand
Advertisers and politicians often say the importance of what you say and do is a matter of perspective. But in brand building, truth is singular and concrete, a cornerstone
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Email
Investing in E-mail Isn’t a Question; It’s Where
With marketers increasingly recognizing the power of e-mail marketing, spending on the channel is expected to show double-digit growth for the foreseeable future. However, industry experts differ on how the increased budgets should be spent.
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