How Big Data Can Improve B2B Lead Gen
Sales and marketing organizations are often at odds about what works best in B2B lead gen. Often, both are off-base when it comes to their accusations.
Articles by Chief Marketer Staff
Marketers’ Most Wanted: Manufacturers
In this week's Most Wanted demographic spotlight: manufacturers, and the B2B brands doing a great job connecting with them.
5 Common Mistakes in B2B Digital Ad Campaigns
Avoid these five common mistakes that can directly impact your B2B digital ROI.
How Big Data Is Transforming Marketing into a Revenue Hub
Marketers have always known intuitively that their work was contributing to sales and now, big data is helping them prove marketing isn’t just a cost center.
The Listening Game for Content in B2B Marketing
Today, B2B marketing content needs to be created based on what shoppers want, not what management dictates.
Marketers’ Most Wanted: LGBT
In the Most Wanted series, Chief Marketer looks at some of the top demographic segments marketers need to target in 2017. In this week’s spotlight, the LGBT community.
Customer Data Management: What Really Matters
How should you think about customer data management? It really should be seen as a collection of answers to a lot of questions about your customers.
3 Tips for Authentically Interacting With B2B Buyers
Here's three tips to build a great experience, create authenticity, and improve consideration at every point along the journey with B2B buyers.
Let Users Drive Your Website Design: 4 Tips
Knowing exactly what your website users want from your site is the starting point for any successful redesign. Here four ideas to keep in mind when revamping their site.
Marketer’s Most Wanted: Physicians
In the Most Wanted series, Chief Marketer looks at some of the top demographic segments marketers need to target in 2017. In this week’s spotlight, physicians.
- «Previous Page
- 1
- …
- 14
- 15
- 16
- 17
- 18
- …
- 5039
- Next Page»
