Chief Marketer Staff, Author at Chief Marketer

Using Social Proof to Boost Conversions

Marketers can leverage social proof to build quality engagements with customers, and hopefully turn those engagements into conversions.

Inside the 2014 Marketing ARC Award-Winning Campaigns

The First Annual Marketing ARC Awards celebrated the best campaigns that have embraced marketing technology solutions, and winners were announced at LeadsCon New York in August. Chief Marketer created this awards campaign in response to the explosion of tech solutions being leveraged by marketers in recent years.

Email

Pushing Limits to Boost Conversions

Digital marketing agency E2M co-founder and vp of Marketing Pratik Dholakiya recently weighed in with some interesting ideas for pushing limits in marketing to increase conversions.

Mobile

The Best Online-Offline Attribution Strategies

With mobile becoming an increasingly popular means for consumers to research, engage and convert into customers, it’s critical that marketers keep a close eye on online-offline attribution.

Social

Integrating SEO and Social Marketing

Digital marketing expert Dave Lloyd says that marketers need to integrate SEO and social marketing if they want to create the most effective marketing strategies for their companies.

The Benefits of Humanizing Your Website

Can making your website more human-friendly make a difference in conversions? The team at SEO software company Positionly thinks so, and have compiled a list of actionable tips they’ve implemented to increase engagement and conversions.

Digital

You Think You’re Busy? Check Out This Guy

Next time you think you’ve got too many projects on your plate, consider Pieter Levels, a 28-year-old Dutch programmer who is a on a quest to launch 12 start-ups in 12 months.