Chief Marketer Staff
-
Price Promos Drive Holiday Spending Down Slightly
U.S. shoppers, anticipating promotional deals from retailers, plan to spend slightly less on gifts this year, according to The Conference Board.
-
News Brief
KOHL’S: is hosting a pair of consumer events in Los Angeles on
-
Email
In E-Newsletters, Less – But Better — Contact Can Lead to More Sales
IMN has seen success in the automotive space with an e-newsletter strategy focusing on lifestyle driven content, dropping in e-mail boxes typically only once a month.
-
Podcasting is High Tech, But The Promotion is Still Marketing 101
The great thing about podcasting is that you can produce content very easily and inexpensively. The bad part? So can everyone else.
So how do you stand out?
-
Agencies
Exclusive Blog Helps ClearGauge Connect With Clients
A blog accessible only by attendees of an annual client summit helped Chicago-based ClearGauge chart the course of the event, and strengthen customer relationships.
-
E-News To Go
By a wide margin, dedicated media devices are preferred for mobile TV viewing over multi-purpose handhelds such as cell phones, PDAs and smart phones, according to a study of blogosphere conversations.
-
Email
L-Soft Unveils Listserv 15.0
E-mail marketing software provider L-Soft took the wraps off its newest version of list-management software yesterday.
Dubbed Listserv 15.0, the software now has a more modern, easier-to-use Web interface, according to the company
-
Email
Stupid Consumer Watch: UK 419 Frauds Net an Average $58,700
A report released by researcher Chatham House yesterday in the UK estimates Nigerian 419 advanced fee fraud costs the country’s economy $284 million a year, with the average losses per greedy dupe, er victim clocking in at $58,700.
-
-
Listline e-Newsletter 11/21/06
Some 115,000 customers are listed on the Regent Group Children’s
Products list. These buyers have been matched against data from catalog
cooperative databases to identify to most active buyers.