Chief Marketer Staff

• Agencies

  Walking in a Web Wonderland

  Tis’ the season to hook your marketing wagon to the holiday star, so this month we decided to check out the online tie-ins – or lack thereof – for several mainstream holiday campaigns.

• Agencies

  Stocking Stuffers

  Verbal abuse by shoppers has led to an increase in the need for acute-stress counseling, according to ComPsych, a provider of employee assistance programs.

• Agencies

  Ruling Against Anti-Spam Activist Upheld

  In a decision that may provide legal ammunition for marketers defending themselves against e-mail-related lawsuits, a federal appeals court has upheld a district court ruling against an anti-spam activist.

• Former Revlon Exec Mottolese Switches Back to Beverages

  Maura Mottolese, a former Revlon and Snapple marketing executive, has been named president of The Switch Beverage Co.

• Digital

  For Local Business, Coupons Make the Online Difference

  For small or local businesses who want to get contacts from their Web presence rather than clicks, there

• Digital

  Make Links Work for You—Carefully

  If you

• Digital

  Should You Buy Your Brand?

  In a just and well-regulated world, buying your company

• Listline e_Newsletter 11/29/06

  Racher Press Inc. has appointed Worldata to manage a list of 21,106
  subscribers to Mass Market Retailer Magazine, effective Dec. 1. Some
  21,106 subscribers are named.

• Agencies

  ChoicePoint Cancels Marketing Unit Sale

  Data firm ChoicePoint Inc. is no longer actively seeking to sell its marketing services business. The unit, ChoicePoint Precision Marketing, has been re-classified as a continuing operation within the company.

• Agencies

  KarstadtQuelle Eyes Massive Selloffs

  KarstadtQuelle AG, the German retailing giant, plans to divest itself of several direct marketing operations as part of a company-wide restructuring.