Chief Marketer Staff

• Email

  Anti-Spammers’ Rebuttal Speaks Volumes

  someone who said he had been on the receiving end of some bad behavior by anti-spam blocklisting group Spamhaus.org.

• Listline e-Newsletter 12/05/06

  A master file listing 515,000 catalog buyers from the last 13 to 24
  months is available from Johnson Smith Co. Customers made purchases from
  Things You Never Knew Existed, Betty’s Attic and The Lighter Side, among
  others

• Agencies

  ValueClick Pays $13 Million to Acquire Shopping.net

  ValueClick Inc. has acquired London-based Shopping.net for approximately $13.3 million in cash.

• American Seeds Acquires Telemarketer of Seeds

  American Seeds Inc. has purchased for $50 million Fielder’s Choice Direct, a unit of Landec Corp. based in Monticello, IN.

• Agencies

  Spot TV, DM Channels Lead Ad Spending Growth: UniversalMcCann

  During 2006, U.S. spending increases for both direct mail and the Internet outstripped the growth rate for all advertising.

• Agencies

  Seth Radwell Becomes President of Scholastic at Home

  Seth D. Radwell has been named president of Scholastic at Home. Radwell will have responsibility for the company’s school continuity marketing program and Back to Basics division.

• Touchstone Acquires Call Center in Pakistan

  Touchstone Communications based in Ft. Worth, TX has acquired Call Central, a call center located in Islamabad, Pakistan.

• Letters to the Editor

  Re: Loose Cannon: Dance: 10; Looks: 3, Direct Newsline, Dec. 4, 2006

• Digital

  Short Cuts

  The online advertising network Right Media Ad Network has been renamed Remix Media.

• Renegade Marketing Wins $10 Million BearingPoint Account

  BearingPoint, Inc. has hired Renegade Marketing Group to handle the $10 million global marketing account for the management and technology consulting firm.