BearingPoint Inc., a technology consulting firm, has assigned its $10 million global marketing account to Renegade Marketing Group.
Renegade will create a repositioning campaign that includes advertising and events.
BearingPoint, of McLean, VA, reports income (measured as client “bookings”) of $811 million for the third quarter, and $2.4 billion for the first nine months of 2006. The company has 17,000 staffers in 60 countries.
New York-based Renegade ranked No. 46 in the 2006 PROMO 100 with 2005 net revenues of just over $6 million, up 28% from 2003. The agency handles event and guerilla marketing as well as advertising.
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