Chief Marketer Staff

• E-mail Marketers Showing Holiday Restraint

  As the volume of holiday print catalogs threatens to break the backs of America’s postal letter carriers, it would stand to reason that consumers’ e-mail inboxes would be overflowing, as well, and opt-outs would be skyrocketing as a result.

• Catalyst Investors Acquires Aplus.Net

  Catalyst Investors, a private equity fund, has acquired Aplus.Net, a Web services firm that operates under the brand names Aplus.Net and Cedant.

• Durbin Out, DuBose In as Vertis Chairman and CEO

  Michael DuBose has been named chairman and CEO of Vertis Communications, effective immediately.

• Commercial Letter Completes Direct Mail USA Acquisition

  Commercial Letter, Inc ., a direct marketing company, has completed the purchase of Direct Mail USA, a direct mail and marketing company

• InfoUSA Completes Opinion Research Acquisition

  InfoUSA, Omaha, NE, has completed its acquisition of Opinion Research Corp.

• Letters to the Editor

  :

• Email

  E-mail Marketers Showing Holiday Restraint

  As the volume of holiday print catalogs threatens to break the backs of America

• Agencies

  Anti-Spammers Dead Wrong on Mumma Decision

  Anti-spammers are claiming a recent court decision against e-mail activist Mark Mumma in favor of marketer Omega World Travel is clear evidence that the federal Can-Spam act is a disaster.

• Email

  E-mailers Starving for Customer data

  Ten years after embracing permission-based list building—albeit, often at gunpoint— mainstream marketers are still starving for data on their e-mail customer files, according to a new survey.

• Email

  Stupid Tech Watch: Site Offers Expiring E-mail Addresses

  10MinuteMail.com offers fake e-mail addresses that