Chief Marketer Staff

• Listline e-Newsletter 12/06/06

  RMI Direct Marketing has been chosen to manage 20 lists for Hachette
  Filipacchi Media (HFM), effective Jan. 1. Nearly 6 million subscribers’
  names are available from 14 magazine titles, a Canadian master file and
  five other enhanced files.

• Agencies

  Scion Launches Broadband Site, Joins Second Life

  Toyota’s edgy Scion brand is launching two online ventures that extend its strategy of marketing through entertainment.

• American Express Kicks Off USGA Deal with E-Mail/Print

  American Express has launched a multi-tiered marketing effort to promote its new sponsorship of the U.S. Golf Association.

• Word-of-Mouth: 4.5 Billion Brand Mentions a Day

  Americans make about 4.5 billion brand impressions a day just through conversation

• News Brief

  PIX FUSION: has signed a multi-year licensing deal with…

• Vintage Maneuver: Winery Turns to Podcasting to Reach Younger Audience

  CA winery Goosecross Cellars launched Napa Valley Wine Radio podcast to reach a younger audience

• Agencies

  Mind Your Messages: In Online Media, Content is Still King

  A new blog is created every single second of every single day. That’s a whole lot of content. But many blogs are abandoned by their creators almost immediately, totally defeating their purpose. Many blogs are of no value at all. E-mail, a medium that once held so much potential, is best served as a customer retention and reactivation tool; often in the form of a high-quality content e-newsletter that entertains, educates, informs and then sells.

• Blog Factors: What To Consider Before Starting Your Space

  When considering whether or not to set up a marketing blog, and how to do it, there are several factors you should look at.

• Digital

  Live from SES Chicago: Calacanis Signs with Sequoia

  Jason Calacanis, who departed a post as general manager of AOL’s Netscape division in mid-November, told an audience at Search Engine Strategies Chicago 2006 that he will join the venture capital firm of Sequoia Capital as “Entrepreneur in Action”.

• Email

  E-News to Go

  Yepic.com recently debuted the public beta launch of Web 2.0, a content marketplace.