Chief Marketer Staff

• Agencies

  Direct Mail Tips: Getting More Out of Your Postal Budget

  Savvy direct marketers know a successful direct mail strategy isn’t focused solely on reducing postage costs—you must also improve deliverability and increase response.

  Here’s some ideas on how to maximize the value of your postal spend.

• Agencies

  AmEx Deals Go Mobile, Social with Foursquare and Facebook Links

  In recent months, credit card issuers have gotten much more proactive about hooking their card members up with local deals and discounts. AmEx, started the trend with a pilot partnership with Foursquare last March at the South by Southwest Festival. Now it has taken that program national.

• Users Prefer Tablets to Smartphones for Mobile Shopping

  A new report from Forrester Research finds that more than half of US consumers who own both a tablet device and a smartphone say they prefer to shop via the tablet

• Chief Marketer Listline July 25

  Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data …

• Subtheme Variables

  Subtheme variables are explained.

• Theme and Site Setup

  This guide will help you set up your theme files and your site.

• Agencies

  Broker Roundtable: Magazine Subscriber Files

  Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: With the steady growth of electronic media, are magazine subscriber files still important to mailers?

• Agencies

  Consumer E-List Glut Causing Steep Price Drop: Worldata

  Growth in the overall number of available consumer e-mail lists is largely responsible for a 49% drop in prices over the past five years, says Ray Tesi, senior vice president of Worldata.

• Agencies

  The Case for Keeping Order Forms in Print Catalogs

  More than half of all catalog orders are now being placed online. Not surprisingly, this has led to many marketers eliminating order forms from their print catalogs. But such a move shouldn’t be based solely on saving money or on the percentage of mail orders received. There are other factors to consider.

• Theme Guide

  Displays standard classes and demos. It also acts as a library where we can find reusable classes instead of making new ones.