Chief Marketer Staff
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Arc, Burnett Merge; Landsberg to Exit Arc
Promotion agency Arc Worldwide is merging with its sister ad agency, Leo Burnett Worldwide, in a global restructuring that pushes growth in emerging markets.
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Email
Merchants Risk Holiday Crashes—Because They’re Cheap!
As online merchants ramp up their e-mail efforts, many risk being unable to handle the resulting spikes in Web traffic—all because they’re too cheap to spend a little more money on the necessary equipment, according to one expert.
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Email
Stupid Media Watch: How’d These Two Get Hired?
An article last week by New York Times reporter Brad Stone put the blame for a supposed massive recent increase in spam right where it belongs: on illegal spammers hijacking unsuspecting people
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Email
DiGuido Keeps Busy with Charity Work
Since losing his job as CEO of e-mail service provider Epsilon Interactive, Al DiGuido has apparently kept himself busy doing charity work through the organization he started in 2004: Al’s Angels.
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Agencies
Omniture Unveils Marketing Integration Technology
Web analytics firm Omniture today unveiled a technology platform that the company claims will allow Web site operators to integrate their online marketing applications and get a single view of the data from the various sources.
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Listline e-Newsletter 12/12/06
American Name Services now manages this magazine’s file. More than
700,000 subscribers’ names are listed, including 177,367 from the last
12 months. -
Catalogers Say Books are Still Primary Sales Drivers: DMA
While traditional catalogers are no longer the e-commerce naysayers they were in the late nineties, print is still king, according to the Direct Marketing Association’s Multichannel Marketing in the Catalog Industry report.
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Agencies
APAC to Use Credit Line for Expansion in Philippines
LaSalle Bank has increased to $37.5 million a line of credit available to the teleservices agency APAC Customer Services Inc., headquartered in Deerfield, IL
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Digital
Partnership to Target Pay Per Call Ads to Cell Phones
Ingenio Inc., a San Francisco-based provider of pay per call advertising services, has formed a partnership with JumpTap Inc., a mobile search and advertising services firm located in Cambridge, MA.