Ingenio Inc., a San Francisco-based provider of pay per call advertising services, has formed a partnership with JumpTap Inc., a mobile search and advertising services firm located in Cambridge, MA.
Under this agreement, Ingenio will feature pay per call listings on JumpTap’s mobile search system. Ads from Ingenio will appear in response to consumers’ inquiries. Advertisers will pay a fee only when a consumer uses a mobile phone to initiate inbound phone contact.
“Pay per call makes the connection at the exact moment people are ready to buy,” said in a statement Jorey Ramer, vice president of corporate development.
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