Chief Marketer Staff
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Agencies
Short Cuts
The Adrienne Shelly Foundation, a nonprofit
organization dedicated to the memory of writer/director/actor Adrienne Shelly, has launched its new Web site at www.AdrienneShellyFoundation.org. -
Statlistics Appointed to Manage Lists for Advantage Business Media
Statlistics was chosen to manage 19 lists for Advantage Business Media, effective Jan. 1.
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Sports Illustrated Jumps on New Social Network
Sports Illustrated has signed on with a new social-networking site for high school athletes
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Live from the PMA Law Conference: Wireless Subscribers to Skyrocket
If you look at the numbers, it’s no wonder there is such a tremendous interest in wireless marketing
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Arnold Puts Carey, McLaughlin in Charge
Arnold Brand Promotions has named two directors to run the agency following the departure of senior vice president and director Beth Rice
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Mobile
The N Launches Teen Mobile Research Panel
Cable TV network The N is going high-tech with it research. The network is partnering with online-research firm OTX and mobile-community provider mbuzzy to form a new wireless research panel
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News Brief
MATTEL: and Emerson and Radio Corp. have formed a…
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Six Flags Signs Sponsorship, Licensing Deals
Six Flags, Inc. has signed a number of licensing and sponsorship deals designed to boost its entertainment offering with some big-name brands.
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Digital
Taking Work and Waste out of B-to-B Search Marketing
The great basic advantage of search marketing directed at consumers is that users self-qualify: If they put into that query box the keyword that brings up your ad or the organic link to your page, then chances are strong that they
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Digital
GenieKnows Vertical Search Is Where It’s At
If you listen to industry observers, vertical search is a tool with a lot of appeal for users, many of whom are reportedly growing weary of getting back 10 pages of results on a single-word query. Of course, it can also be an effective strategy for the engines taking that vertical approach: It means they