Author

Chief Marketer Staff

  • 2011 Promo 100: #8: Euro RSCG Worldwide

    Euro RSCG’s philosophy is called Future First a belief that if it can have a disproportionate share of knowledge about the future of consumers, brands

  • 2011 Promo 100: #69: SHUMSKY ENTERPRISES

    In 1953, Michael Emoff’s grandparents started a promotional products distributor, Shumsky Enterprises, in Dayton, OH. His mother worked there too

  • 2011 Promo 100: #17: GMR Marketing

    A promotion developed for Lowe’s that ended last year is an indicator of how sports and entertainment more often merge as one

  • 2011 Promo 100: #22: Hawkeye

    Constant change is the way Steve Dapper, founder and CEO of Hawkeye, sums up both the agency and the interactive marketing world it operates in

  • Agencies

    How Nivea Designed its Mega Pop-Up, Plus the Rihanna Connection

    Nivea just wrapped a weeklong pop-up event in Vanderbilt Hall in New York’s Grand Central Station.

  • Agencies

    Ocean Spray SVP on the Brand’s Summer Tour: Q&A

    Ocean Spray is on tour this summer, sampling its products at fairs, festivals and other special events where consumers gather. Millions of samples are being distributed and the brand has designed a number of ways to directly interact with consumers.

  • Chief Marketer Listline August 1

    Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data …

  • Agencies

    Alternative Med Doctor Uses Mail to Sell Franchises

    A California-based alternative medicine doctor has used a combination of direct mail, local space advertising and live events to recruit doctors to open franchises around the country.

  • Agencies

    Call Centers Integrating with Online Media: Special Report

    Gone are the days when a call center merely existed to take orders and maybe upsell a caller on additional products or services. Today’s call center is integrated with online customer service and social media channels to develop and nurture customer relationships.

  • Agencies

    Why Black Friday Should Merit Attention Throughout the Year

    Black Friday is coming. That Friday before Thanksgiving has been a boon for retailers, jumpstarting the holiday shopping season by offering door-buster deals starting in the wee hours of the morning to get consumers in a buying mood that hopefully lasts through the New Year. But retailers, eager to replay the day and generate sales, are watering down its effects by marketing and using the term, and its connotation at other times of the year.