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Chief Marketer Staff

  • Pop-Tarts World

    2011 Pro Awards Finalist | Kellogg wanted to capitalize on the desire for kids to customize their own Pop-Tarts and tap into the connection its customers felt with the brand

  • Game of Thrones- Maesters Challenge

    2011 Pro Awards Finalist | HBO needed a memorable campaign to support the launch of Game

  • Huddle to Fight Hunger

    2011 Pro Awards Finalist |Hunger affects one in six Americans and Kraft Foods is doing its part to eradicate it. In September – Hunger Action Month – Kraft launched Huddle to Fight Hunger with a goal of donating 20 million meals to Feeding America

  • Arm Yourself for the Ones You Love

    2011 Pro Awards Best Multidiscipline Campaign Finalist | Walgreens wanted to be the No. 1 retailer for flu shots. Their goal was to create a promotional campaign that would inspire 5 million people to get flu shots at Walgreens

  • Agencies

    Adding a One-of-a-Kind Offer to Impress Loyalists

    Chase Card Services and British Airways are adding some layers to their loyalty program to keep pace with card members expectations.

  • CN & Diary of a Wimpy Kid: Rodrick Rules

    20th Century Fox released the sequel Diary of a Wimpy Kid: Rodrick Rules amid competition from more than 15 other movies

  • Xbox 360 / Crackdown 2 Launch Promotion

    The launch of Xbox’s Crackdown 2 game needed a big push. It had been three years since the original Crackdown and the long-awaited sequel had gotten forgotten behind other game launches

  • Criss Angel Mindfreak

    To boost show ratings for Criss Angel Mind Freak, A&E wanted to increase viewer engagement

  • American Airlines Mobile Millions Sweepstakes

    In August 2010, American Airlines launched its app for the iPhone and iPad allowing users to view their flight information

  • Pop Secret’s Pop! Camera! Action!

    Pop Secret reports that it was the No. 2 brand in the category in 2010, behind ConAgra’s Orville Redenbacher. Popcorn category sales were flat last year and, with its limited budget, Pop Secret wanted to rev up sales by leveraging its position as the at-home movie snack