Author

Chief Marketer Staff

  • European Commission to Publish RFID Use Guidelines

    The European Commission later this year will publish guidelines governing the use of radio frequency identification (RFID) tags in an attempt to make sure they safeguard personal privacy, according to wire service reports.

  • Agencies

    Efficiencies Enable Lillian Vernon to Shut Manila Contact Center

    Crediting increased operational efficiencies as the catalyst, Lillian Vernon closed its satellite call center in Manila, Philippines, on March 18.

  • Harry & David Taps SAP America

    Harry & David Operations Corp., the gourmet food direct marketer, has chosen SAP America Inc. to develop a scalable information technology platform.

  • Short Cuts

    Loyalty Lab, Inc., an on-demand loyalty and customer relationship systems provider, has named veteran veteran direct marketer George Wiedemann to its board of directors.

  • Agencies

    Soft Scrub Launches Webisode from Apprentice Tie-In

    The Dial Corp. is letting consumers create an ending to a Webisode it created during its task sponsorship on The Apprentice: Los Angeles.

  • Agencies

    Ellen DeGeneres to Write American Greetings Cards

    Popular daytime talk show host Ellen DeGeneres has partnered with American Greetings to produce a signature line of humorous greeting cards.

  • Six Flags Signs Marketing Pact with Johnny Rockets

    Six Flags has signed a marketing deal with Johnny Rockets restaurants that will let the company open eateries at its theme parks.

  • News Brief

    HOLIDAY INN AND RESORTS

  • Digital

    Turn, Turn, Turn.com to Cost-per-Action

    Search marketing was founded on the rock of cost-per-click, but lately large chunks of that rock seem to be eroding or turning slippery with moss, thanks to click fraud fears. As a result, both search marketing power Google and other smaller online ad players are trying out new models that earn revenue not from clicks but through other performance milestones.

  • Digital

    Is Your Campaign Ready for Society?

    Nothing in the online advertising space has attracted more attention recently than the phenomenon of social networking. And judging by the audience numbers for these online communities, nothing probably could.