Author

Chief Marketer Staff

  • Agencies

    Hasbro Hypes Up Spider-Man 3 release with Toys, Promotions

    Two month before its release, toymaker Hasbro is generating excitement around Columbia Pictures’ Spider-Man 3 with a new line of toys and games.

  • Virgin Atlantic Supports Move to Christen ‘Little Britain’ in NY

    Virgin Atlantic Airways is backing a campaign to rechristen a section of Manhattan’s Greenwich Village as “Little Britain,” in the same way New York has neighborhoods known as Little Italy and Chinatown.

  • Agencies

    Coca-Cola Launches Vitamin Infused Sparking Diet Coke

    Coca-Cola plans another launch. This time it’s Diet Coke Plus.

  • News Brief

    JC PENNEY: and Chip & Pepper are launching a new denim and sportswear line that will be sold exclusively at the retailer.

  • Digital

    Search Gets Social

    (Searchline) Nothing in the online advertising space has attracted more attention recently than the phenomenon of social networking. And judging by the audience numbers for these online communities, nothing probably could.

  • Five Global Considerations Every Marketer Needs to Think About

    In 2006 we saw many companies, large and small, wake to the opportunities abroad. This year we are seeing many more marketing executives highlight the international experience

  • Agencies

    COLLOQUY Corner: The Joy of Tiers

    Loyalty marketers understand that not all customers are created equal. A well-designed program segments members based on their actual or potential value and assigns them to various program tiers

  • Digital

    How User-Generated Content Is Threatening Organic Search

    I’m not a Wikipedia hater – quite the opposite. I love Wikipedia and think it is one of the greatest ideas delivered to the Web. Soon, however, this great idea may turn out to be a detrimental one for e-commerce marketers

  • Agencies

    Loose Cannon: Strip Search at the U.S.P.S.

    The U.S. Postal Service periodically sends around postcards touting various offerings such as Hold Mail, Premium Forwarding and Change of Address. The cards give rise to numerous questions, including: Why are they addressed to “Postal Customer”? Shouldn’t the Post Office, of all organizations, know who it is sending mailings to? Why do these mailings bear the notation “Permit No. G-10”? Shouldn’t the U.S.P.S have permit number A-1? Did whoever had to apply for the permit have to wait in a really, really long line like the rest of us?

    But the biggest question these mailings engender is: Why did the Postal Service decide to use characters from the comic strip Cathy as part of the design? Cathy is a perfectly innocuous, but not especially postal-centric, strip.

    As it turns out, Cathy was the last comic strip standing after a review of several possibilities. The following internal U.S.P.S. memo offers insight into the selection process.

  • Listline e-Newsletter 03/23/07

    Nearly 200,000 paid magazine subscribers are named on the MagazineCity
    file. An additional 19,442 Canadian and 15,767 other international
    subscribers are available.