* MagazineCity
* Investment Guru Weekly Forbes E-Newsletter
* Dig Magazine
* Prenatal and Postnatal Canadian PIP
* Focus USA Launches List Management Plus Division
* Prism List Portfolio Renamed Penton
* Introducing Jen Sager at American Name Services
* Stockbrokers at Home and Work
NEW LISTS
MagazineCity
Nearly 200,000 paid magazine subscribers are named on the MagazineCity file. An additional 19,442 Canadian and 15,767 other international subscribers are available. This subscription agent offers more than 1,600 titles at MagazineCity.com.
Selections: Magazine category, purchase price, gender, state/SCF
Price: $90/M (U.S. subscribers)
Contact: VentureDirect Worldwide, Bakari Sampson (212-655-5158; [email protected]
Investment Guru Weekly Forbes E-Newsletter
More than 75,000 e-mail addresses are available for subscribers to this Forbes e-mail newsletter. It targets investors.
Selections: Gender, income, age, state/SCF/ZIP
Price: $150/M
Contact: Worldata, Jay Schwedelson (561-393-8200, ext. 176; [email protected]
Dig Magazine
Cobblestone Publishing Co. offers a list of 9,007 subscribers to Dig, a magazine for children, 9 or older, who are interested in archaeology. Records are addressed to the parents or family. Direct mail is the source.
Selections: Hotlines, child’s gender, paid, state/SCF/ZIP
Price: $90/M
Contact: Belardi/Ostroy ALC LLC, Fred Onemma (212-381-1719; [email protected]
NEW INSERT MEDIA
Prenatal and Postnatal Canadian PIP
Growing Family Inc. has introduced a package insert program that targets Canadian members of the Growing Family Club. It reaches mostly (90%) new and expectant mothers. More than 1.2 million packages are distributed annually to English-speaking families and roughly 18,000 to French-speaking families. These buyers have purchased photos of newborns and other keepsakes. Inserts can be up to 5-1/2 by 8-1/2 inches. Inquiries for inserts heavier than one-quarter ounce will be considered.
Selections: Birth order, lifestyle, postal code
Price: $110/M
Contact: True North List Marketing LLC, Lynn Starr (203-459-4348, ext. 305; [email protected]
IN THE NEWS
Focus USA Launches List Management Plus Division
By Jim Emerson
Chris Morgan has been appointed vice president of list management by Focus USA to head the company’s new List Management Plus division. Focus USA is a database compiler and provides list segmentation, analytical and statistical modeling services.
“The company has been good at selling aggregated data, which is harder to sell than brand name catalog and response lists. Everything was in place to launch this new division,” Morgan said.
The new list management division will focus on building a client base comprised of new mailers and other emerging companies, including organizations that do online lead generation, according to Morgan. Its first list management contract is pending with an infomercial company.
Focus USA has a national business database. It offers its own series of donor, new mover, insurance and financial lists.
Founded in 1994, Focus offers merge purge, list enhancement and list fulfillment services through Dayton Technologies its sister company and service bureau, both are based in Hackensack, NJ. “They’ll be involved when we have list management clients looking for other services like overlays and enhancements,” he said.
Morgan was formerly vice president of list management at Millard Group Inc.
Prism List Portfolio Renamed Penton
All Prism Business Media lists are now being marketed under the Penton Media brand, reflecting the combined companies name change to Penton Media Inc. Prism recently acquired Penton. More than 3.2 million subscribers are available from publications in 30 industries. (Penton is the publisher of Direct Listline). Contact Walter Karl Inc., Rosalie Garcia (845-732-7027; [email protected]
MEET THE BROKER
Introducing Jen Sager at American Name Services
This week, Meet the Broker features Jen Sager, who gets a big kick out of negotiating for discounts. She has fun wakeboarding too. To learn how she deals with duplicate names, click here (directmag.com/meet_the_broker/sager).
SPECIALS!
Stockbrokers at Home and Work
A $50/M discount off the base price is being offered for the Stockbrokers at Home and Work list, until April 30. A total of 528,301 names are available. Contact List Place Inc., Bryan Borower (704-672-3174; [email protected]
Network
