Chief Marketer Staff
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Listline e-Newsletter 04/09/07
Contributors to one or more causes including health, political and
religious appeals are named on this file. The one-month hotline count is
600,251. -
Agencies
Restoration Hardware Will Focus on Catalog, Web Sales
Restoration Hardware will concentrate on driving direct sales from its catalogs and Web site and expects to get more than half its sales from those centers within three years.
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Digital
AOL Makes Users Targetable with Google Ads
AOL and Google will announce today a deal to let advertisers place Google AdWords pay-per-click ads only on the AOL network.
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Digital
Google Tests Voice-Recognition Phone Directory
Search engine Google announced Friday that it was opening to the U.S. public a test of a phone directory service that will let users find information on local businesses.
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Agencies
Denny’s Targets College Kids with Late-Night Campaign
Denny’s is testing a new campaign targeting the college crowd to promote its late-night menu and service.
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Checkers/Rally’s Names New Chief Marketing Officer
Checkers Drive-In Restaurants, Inc. has named has named Carlson Restaurants Worldwide veteran Terri Snyder as executive vice president and chief marketing officer, a new role for the company.
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SoyJoy Ads Take Web Sites to Extremes
Nutritional supplement maker Pharmavite today breaks the first advertising for its new all-natural snack bar, SoyJoy, with TV and print ads whose main purpose is to send consumers online.
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Agencies
XM, MLB Team for Marketing Promo
XM Radio is teaming up with Major League Baseball to let fans send personalized messages from some of baseball’s greatest players to plug the upcoming season.
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Agencies
Unilever Hypes NASCAR via Blog
Unilever has launched a corporate blog starring its NASCAR team, the Ultimate Chargers, and nine “ultimate” Unilever brands.
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News Briefs
BZZAGENT: is expanding its word-of-mouth network to the U.K. through a partnership with U.K.-based media firm GroupM UK.