* Donors With Causes
* Eli Journals Database Developers and Administrators
* Roping and Riding Enthusiasts
* Women’s Wealth Investment Newsletter Buyers
* Time Inc. Golf Master File
* Leisure Time Catalog Ride-along
* Vital Basics
* People in the News
NEW LISTS
Donors With Causes
Contributors to one or more causes including health, political and religious appeals are named on this file. The one-month hotline count is 600,251. These donors gave $50 to $100 or more. This data comes from two direct mail sources and has been enhanced.
Selections: Gender, age, income, presence of children, ethnicity, donor category, presence/type of credit/retail card, state/SCF/ZIP
Price: $80/M
Contact: Fasano and Associates, Mariam Damaryan (818-728-9030, ext. 122; [email protected]
Eli Journals Database Developers and Administrators
This master consists of 85,471 e-mail addresses. These are paid subscribers to newsletters published by Eli Journals, such as Inside Microsoft Access, SmartAccess, Exploring Oracle and Inside SQL Server, to name a few. Subscriptions go for up to $207.
Selections: Number of employees, gender, home/business address, recency, SIC code, industry, state/SCF/ZIP
Price: $200/M
Contact: Worldata, Jay Schwedelson (561-393-8200, ext. 176; [email protected]
Roping and Riding Enthusiasts
Amateurs and professionals are included in the Roping and Riding Enthusiasts list. The count is 8,907. Ninety-five percent of these individuals are men. Direct mail is the source.
Selections: Gender, state/SCF/ZIP
Price: $100/M
Contact: Mail Marketing Inc., Joann O’Rourke (201-750-3222, ext. 26; [email protected]
Women’s Wealth Investment Newsletter Buyers
The names of 793,867 advisory newsletter subscribers have been assembled for this file. The unit of sale ranged from $50 to $500. Direct mail (50%) and space ads (50%) are the sources. Space ads were published in Money Magazine, Barron’s, Wall Street Journal, New York Times, Investor’s Business Daily and Better Investing.
Selections: Hotlines, age, income, state/SCF/ZIP
Price: $150/M
Contact: Listdata Management Services Inc., Marlene Scarlett (863-248-0854; [email protected]
Time Inc. Golf Master File
More than 1.4 million golfers are listed on this master file. It’s comprised of subscribers to such magazine titles as Babytalk, Business 2.0, Entertainment Weekly, Fortune, Golf, Parenting and Yachting, to name a few. This file includes additional enhanced data.
Selections: Hotlines, age, income, gender, lifestyle, source, state/SCF/ZIP
Price: $90/M
Contact: Millard Group Inc., Chris Goodwin (603-924-9262, ext. 2125 or [email protected]
NEW INSERT MEDIA
Leisure Time Catalog Ride-along
Some 850,000 adult video catalogs are mailed annually for this program. These catalogs reach primarily men 25 to 55, with a $40,000 average income. About 60% are married and more than half have credit cards. Ad inserts can be up to 5 by 8 inches. Inquiries for inserts heavier than one-quarter ounce will be considered.
Price: $55/M
Contact: Macromark Inc., Star Rell (845-230-6331; [email protected]
UPDATED LISTS
Vital Basics
The Focus Factor list of dietary supplements buyers has been renamed Vital Basis. The latest counts include 40,158 names from the fourth quarter and 18,468 buyers from January and February. Those listed phoned an 800 number in response to a TV offer. The average order was $80.
Selections: Recency, gender, state/SCF/ZIP
Price: $80/M
Contact: Impulse Media, Kristine Falconieri (203-825-4625; [email protected]
People in the News
Alisa Vergara has been promoted from account coordinator to list manager at Teramedia Corp.
Network
