Chief Marketer Staff
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Email
Unsubscribe? It’s a Matter of Trust
Since its inception, the unsubscribe link has had its share of ups and downs related to consumer trust. With privacy and spam concerns at an all-time high, it’s important to examine the truths behind the myths and take steps to restore user confidence.
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E-News to Go
Naples, FL-based MediaClick Inc. has launched a new zero-cost self publishing option for authors that includes a free listing on e-Bay. The “PocketBooks” — a combination podcast, e-learning course and multimedia presentation –are made using software developed by MediaClick.
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Email
Anti-Spammer Mumma on a Major Losing Streak
The courts have not been kind to Mark Mumma lately.
A Virginia judge handed the Oklahoma anti-spam crusader another in a series of defeats recently when she ruled that Omega World Travel
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Email
Goodmail Announces 300% ROI Guarantee Promo
Goodmail announced today it is guaranteeing its customers will see a 300% return on investment or it will reduce its prices accordingly.
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Listline e-Newsletter 04/10/07
The Texas Department of Transportation’s Travel Division recently hired
Lake Group Media Inc. to oversee a file of 184,735 subscribers to Texas
Highways magazine. More than 90% of those identified are age 40 or
older. Readers’ average annual income is $89,800. -
Agencies
FTC Wins Judgment $4.7 Million Involving Canadian Telemarketer
The Federal Trade Commission has been awarded a $4.7 million judgment against a Canadian citizen, John Raymond Salvator Bezeredi, in a case involving telemarketing activity that targeted U.S. citizens.
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Digital
Direct Pet Inks Cross Promotion Deal with VetLocator.com
Direct Pet Health Holdings Inc. has signed a cross promotion agreement with VetLocator.com to share marketing lists and coordinate advertising and Web site traffic.
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Agencies
Universal Guardian Projects $8 Million in Sales for StunLight
Based on current response data, Universal Guardian Holdings Inc. has projected it will generate more than $8 million in revenues for the 2007 fiscal year from its StunLight infomercial and commercial sales.
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Agencies
AVP Draws New Sponsor After $37MM Bid
Professional volleyball has drawn some big fans in the past two weeks: a brand sponsor, and new owners.