Direct Pet Inks Cross Promotion Deal with VetLocator.com

Direct Pet Health Holdings Inc. has signed a cross promotion agreement with VetLocator.com to share marketing lists and coordinate advertising and Web site traffic.

Banner and text advertising from Direct Pet will be placed on the home page of VetLocator.com and in newsletters that target pet owners and pet industry professionals.

“This agreement will be yet another step in creating brand exposure and acquiring new members,” said in statement Michael Scaccia, CEO of Pet Direct.