Chief Marketer Staff

• Agencies

  Finding Out What Customers Will Believe

  Buying from an average retail store makes selling look like a simple transaction. A person goes into your store presupposing they will buy something. If they see an item they like or need, if the price is right, they will buy it. Most have already decided to make a purchase and they let you know this decision by walking in your door.

• Agencies

  Tips and Teasers

  Economic confidence among small business owners increased in March, driven in part by improved cash flow and rising confidence among consumer-focused merchants, according to the Discover small business watch. The telephone survey was conducted March 6-7.

• Listline e-Newsletter 04/12/07

  This file has been enhanced with data from Experian to identify
  categories of mail order buyers, non-affinity subscription categories
  and additional demographic segments. The 677,211 individuals listed subscribe to such magazines as Fine Cooking, Fine Gardening, Fine Woodworking and Threads.

• Agencies

  Wilhelm No Longer With Bookspan: Stays DMA Chairman

  Markus Wilhelm, most recently CEO of Bookspan, is no longer with the company, a source within Bertelsmann confirmed.

• Agencies

  Interpublic to Acquire Reprise Media

  Interpublic will acquire Reprise Media Inc., a search engine marketing firm, for an undisclosed sum.

• Agencies

  Tessi to Acquire, DM Firms From Cegedim

  Tessi has signed a memorandum of understanding with Cegedim to acquire seven of its direct and database marketing services companies.

• Harry & David Completes Jackson and Perkins Sale

  Harry & David Holdings Inc. has completed its $21 million sale of Jackson & Perkins to an investment group led by Donald and Glenda Hachenberger.

• Agencies

  Got Milk? Now Get the Glass

  The folks who brought us the catchphrase “got milk?” are serving up a new contest that raises the stakes on the possibility of a world without milk.

• Agencies

  Move Partners with Kia to Award a New Car

  Moving company Move, Inc. has partnered with Kia Motors America in a sweeps that offers a new car.

• Agencies

  Paramount Pictures Restructures Licensing Division

  Paramount Pictures is going back to its roots, returning oversight of licensing to the studio.