* Taunton Press Enhanced Master File
* HCI Direct Master File
* Tunnel Business Magazine E-mail
* Wealthy With Propensity to Buy
* Government Professionals
* Teramedia Expands List Management Division
* People in the News
* Canadian Oil Register
NEW LISTS
Taunton Press Enhanced Master File
This file has been enhanced with data from Experian to identify categories of mail order buyers, non-affinity subscription categories and additional demographic segments. The 677,211 individuals listed subscribe to such magazines as Fine Cooking, Fine Gardening, Fine Woodworking and Threads. Taunton’s book and DVD buyers are included too. The average individual listed is 50 with a $105,532 household income.
Selections: Hotlines, adult’s/child’s age/gender, ethnicity, homeowner, income, interest, length of residence, mail order category, length of residence, state/SCF/ZIP
Price: $100/M
Contact: Millard Group Inc., Liz Felicione (914-697-5862; [email protected]
HCI Direct Master File
More than 1.1 million names have been assembled on HCI Direct Inc.’s newest master file. Those listed are participants in various continuity marketing programs. The file includes customers from Silkies Made-to-Order Hosiery Service, Silkies Enriche Skincare Service and PainVanish Pain Relief Service. HCI has more than 20 other related files.
Selections: Hotlines, new starts, single product/multibuyers, dollars spent, (ranges), state/SCF/ZIP
Price: $100/M
Contact: Direct Media Inc., Mary Hickey (203-532-2479 or [email protected]
Tunnel Business Magazine E-mail
Benjamin Media Inc. has introduced a list of 2,681 e-mail addresses of subscribers to Tunnel Business Magazine. This title reaches contractors and civil engineers involved with tunneling work. A corresponding postal file that names 3,915 subscribers is available.
Selections: None
Price: $275/M (e-mail file)
Contact: Information Refinery Inc., Brahm Schenkman (201-529-2600; [email protected]
NEW COMPILED LISTS
Wealthy With Propensity to Buy
Phoenix Marketing International has added a file called Wealthy With Propensity to Buy to the Affluent Advantage group of lists. This prospecting file identifies 23 million consumers scored on the basis of their propensity to purchase particular financial products. It’s compiled marketing research data that’s run through statistical models.
Selections: Credit card type, dwelling size, estimated household income/age, gender, age, homeowner, length of residence, presence of children, county, state/SCF/ZIP
Price: $250/M
Contact: MKTG Services, Billie Risser (215-867-4074; [email protected]
Government Professionals
Some 38,000 recipients of the National AV’s government agency buying guide are named on its Government Professionals file. This list of individuals at business addresses. These are government employees involved in training, human resources, marketing, purchasing and other activities. Names are sourced online.
Selections: State/SCF/ZIP
Price: $85/M
Contact: MeritDirect, Mike Soltis (914-368-1025; [email protected]
IN THE NEWS
Teramedia Expands List Management Division
Teramedia Corp. has reorganized and combined two list management offices into one located at corporate headquarters in Orlando, FL.
It has hired three additional list managers and more information technology staff. Teramedia plans to continue adding off-site satellite offices for list brokerage and management services.
This reorganization will ensure that Teramedia is in a position to capitalized on the growth of cooperative databases, as well as improve the delivery and tracking of e-mail lists, according to Steve Hardigree, president and CEO.
People in the News
Kevin J. Price has joined Specialized Fundraising Services Inc. as vice president of a new Virginia office. In addition to working with nonprofit clients, Price will serve on the company’s executive committee. He was formerly with Mokrynskidirect, where he launched and ran a fundraising division.
SPECIALS!
Canadian Oil Register
A $10/M discount off selections is being offered on test orders received before May 31 for the Canadian Oil Register list. The count is 17,511. Contact Cornerstone Group of Companies, Victor Chang (416-932-9555, ext. 127; [email protected]
Network
