Chief Marketer Staff
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Email
Yahoo! Enabling Goodmail Certification on All Messages
Yahoo! may be moving toward shutting images off by default in all its inboxes.
The company made Goodmail
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Listline e-Newsletter 04/17/07
SX2 Media Labs LLC has chosen MeritDirect to manage the Computer Shopper
magazine and related lists. The subscription file names 475,934. -
Email
DMA Offers Members E-mail Authentication Help
The Direct Marketing Association has launched an online e-mail authentication help center to help e-mail marketers comply with the DMA Board of Directors mandate requiring all DMA members to authenticate all outbound e-mail.
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Agencies
Traffix Reports $18 Million in First Quarter Revenues
Traffix Inc. has reported $18 million in net revenues generated from interactive media services for the first quarter ending Feb. 28, reflecting a $1 million increase compared to the first quarter of 2006.
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Digital
InfoSearch Offers Expanded Search Marketing Services
InfoSearch Media has introduced expanded search engine optimization (SEO) services for search-targeted text and video content. It has created a dedicated team to handle SEO consulting and implementation services.
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Vision Digital Completes Acquisition of Clinicares
Vision Digital Multimedia Corp. has completed its acquisition of Clinicares Co. and changed its name to Clinicares Inc. Terms were not disclosed.
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Short Cuts
Experian has acquired Informarketing, direct marketing services firm based in Sao Paulo, Brazil. Terms have not been disclosed. Informarketing provides services for database management, list hygiene and analysis, data enhancement and marketing campaign management.
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Letters to the Editor
Once upon a time, around 1960, I was asked by a Chicago Wall Street Journal space salesman to take part in a debate he was organizing of Space vs. Junk. I said, “Sure,” figuring the WSJ must supply a better lunch than I could afford. They did.
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Agencies
Renuzit Extends Apprentice Tie with Contest
The Dial Corp. is building off its recent sponsorship of The Apprentice: Los Angeles with an online contest tied to its Renuzit brand.