* Computer Shopper
* NewBay Media Magazine Files
* Better Body Health and Beauty Buyers
* SBA Loan Applicants
* Call Center Services Seekers
* Associate Degree Holders
* Discover Health Buyers
* CKMedia Crafts Master File
* Classified
* Correction
LISTS UNDER NEW MANAGEMENT
Computer Shopper
SX2 Media Labs LLC has chosen MeritDirect to manage the Computer Shopper magazine and related lists. The subscription file names 475,934. An enhanced master file offers 291,218 names. Separate e-mail, SOHO and other lists are available as well. Worldata was the prior list manager.
Selections: Gender, hotline, lifestyle, consumer electronics, donors, home and family, MacIntosh subscribers, mail order buyers, seniors, upscale consumers, state/SCF/ZIP
Sample usage: Vonage, Tweeter, Fortune Magazine, Sprint, Nuts and Volts Magazine, Lenovo
Price: $180/M to $190/M
Contact: MeritDirect, Maureen Northey (914-368-1086; [email protected]
NewBay Media Magazine Files
Lake Group Media Inc. recently assumed management of 10 magazine circulation lists for NewBay Media LLC. These target professionals involved with audio, musical instruments, video, broadcast, systems installation and recorded media storage. Guitar Player magazine with 103,539 subscribers is the largest file. Other lists identify subscribers to Digital Cinematography, Pro Sound News and Television Broadcast, to name a few. MeritDirect formerly managed these files, but it continues to manage other files for NewBay Media.
Selections (depending on file): Gender, job title, business/industry type, state/SCF/ZIP
Sample usage (Guitar Player): Apple Inc., BMG Direct Marketing, Dennis Publishing, Incase Designs, Music Stand, Musician’s Friend Inc., Pro Sound Staging and Lighting, Sony Corp., String Letter Publishing, Vintage Guitar Inc.
Price: $105/M to $150/M
Contact: Lake Group Media Inc., Daniel Grubert (914-925-2449; [email protected]
Better Body Health and Beauty Buyers
True North List Marketing LLC has started managed managing the Better Body Health and Beauty Buyers file. It lists 343,806 buyers from the last 12 months. The average sale generated via direct mail was $53. CCC Data Services Inc. formerly managed these names.
Selections: Monthly hotline, gender, credit card, age, multibuyers, state/SCF/ZIP
Sample usage: Craftmatic, Rodale Publishing, Neo-Tech Publishing, Transpacific Health Providers, Nutritional Life Corp., Great Life Vitamins, Quality Entrepreneurial Club, Home Health Products, Life Extension, Natur-Med, Transpacific Health Providers, Nutritional Life Corp., Great Life Vitamins, Quality Entrepreneurial Club, Home Health Products, Life Extension, Sun Chlorella, Help Hospitalized Vets, HealthSmart Vitamins
Price: $85/M
Contact: True North List Marketing LLC, Lynn Starr (203-459-4348, ext. 305; [email protected]
NEW LISTS
SBA Loan Applicants
Entrepreneurs who purchased loan information kits from the U.S. Small Business Administration have been assembled on this postal file. A total of 87,946 loan applicants from the last six months are named. The kits were sold online and these individuals pay $30 per month for access to a members-only Web site for additional SBA loan information.
Selections: Quarterly hotline, gender, state/SCF/ZIP
Price: $95/M
Contact: American Name Services, Wendy Harwood (801-235-8061; [email protected]
Call Center Services Seekers
Individuals who sought information about teleservices at VendorPick.com are named on this file. This universe of 86,541 includes segments with 76,654 e-mail addresses and 36,758 telephone numbers.
Selections: Hotlines, ethnicity, gender, job function/title, number of employees, sales volume, SIC code, state/SCF/ZIP
Price: $165/M
Contact: Teramedia Corp., Scott Hardigree (407-420-1108, ext. 205; [email protected]
Associate Degree Holders
Here’s a list of 1.7 million individuals with two-year college degrees who registered at iThinkBig.com. This Web site provides information about more advanced degree programs, including those offered by online universities. Postal and e-mail addresses are available.
Selections: Hotlines, age, credit card buyers, ethnicity, income, areas of interest, mail order buyers, marital status, occupation, presence of children, state/SCF/ZIP
Price: $155/M
Contact: Media Heights, Jason Rines (603-749-5511, ext. 290; [email protected]
Discover Health Buyers
Consumers who purchased reports for $20 to $50 are identified on Discover Health Buyers, a list with 5,079 names from the first quarter. Roughly one-quarter of these customers are women. The source is direct mail.
Selections: Gender, state/SCF/ZIP
Price: $135/M
Contact: Macromark Inc., Cathy Gilmore (845-230-6300, ext. 305; [email protected]
UPDATED LISTS
CKMedia Crafts Master File
Millard Group Inc. manages several subscription files for CKMedia LLC, which recently acquired several crafts magazines from Primedia. Some 377,326 active subscribes are available on CKMedia’s renamed master file. It consists of subscribers to Paper Crafts Magazine, Creating Keepsakes, McCall’s Quilting, Creative Machine Embroidery, Sew News and similar publications.
Selections: Hotlines, gender, paid, source, state/SCF/ZIP
Price: $95/M
Contact: Millard Group Inc., Tisha Tyler (619-595-4801; [email protected]
CLASSIFIEDS
Classified
TravelSmith Outfitters — List Rental Manager
About Us:
TravelSmith Outfitters, located in Novato, 30 minutes north of San Francisco, is the premier catalog and e-commerce retailer of travel apparel and accessories. We are currently seeking a List Rental Manager to work in our Marketing Department.
TravelSmith offers a comprehensive benefits package including 401k with company match, unique time off benefits, excellent work environment, and fantastic product discounts.
Position Summary:
The List Rental Manager will be responsible for planning, executing and analyzing TravelSmith’s customer acquisition programs and circulation plans as well evaluating the market place and making recommendation based on business needs. Additionally, responsible for all functions related to data processing as it pertains to service bureau as well as print and bind instructions to printer. Assist in the development and implementation of the Company’s overall mailing and marketing program with the goal of optimizing the company’s growth and profitability.
For a full detail of position responsibilities and qualifications visit our posting on the DIRECT JOBZONE at jobzone.directmag.com/index.php?a=2&b=774
To Apply:
Submit letter of interest and resume with salary requirements to Human Resources or e-mail to [email protected]
Correction
Nonni Csoka’s e-mail address is [email protected] (Listline April 16).
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