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Chief Marketer Staff

  • Top DM Talent Hard to Find: Survey

    Nearly one quarter of all direct marketers say it’s “very difficult” to find qualified candidates to fill open positions, according to the most current DM employment survey from Bernhart Associates Executive Search LLC.

  • Digital

    Ashford Acquired by Luxi

    Ashford.com, an e-commerce site that specializes in luxury items, including jewelry and watches, has been acquired by Luxi Group. Terms were not disclosed.

  • Email

    E-mail Survey Shows Responsiveness to Messages

    Eighty-four percent of consumers surveyed by marketing firm Epsilon reported clicking through relevant e-mail offers, and 73% said they’d made an online purchase as a result of receiving an e-mail offer, according to a new survey.

  • Digital

    Google Again Leads Pack in March Searches

    Americans conducted 7.3 billion search engine queries in March, up 6%
    from February and 14% from March 2006. Google again accounted for nearly
    half of all searches in March

  • Short Cuts

    SAS, a business intelligence firm based in Cary, NC, announced that two
    clients will use some of its offerings. Harry & David will take
    advantage of its SAS Enterprise BI Server to manage its marketing
    activities, and Fairmont Hotels & Resorts will use a variety of data
    quality and business intelligence software from SAS’s DataFlux unit to
    refine its guest data warehouse.

  • Agencies

    Disney Enhances DVD Rewards Program with Movie Tie-in

    Buena Visa Worldwide Home Entertainment has added a new incentive to its Disney Movie Rewards program.

  • Agencies

    CVS Gives Loyalty Members Something Extra

    CVS/pharmacy is bucking up its ExtraCare loyalty program with a little instant gratification

  • Agencies

    Iams Giveaway Counters Pet Food Recall

    Procter & Gamble is giving away 1 million pounds of food to bring pet owners back to its Iams brand after a widespread pet-food recall that included some Iams products.

  • Agencies

    Wells Fargo Offers Mortgage Rebates

    Wells Fargo has launched a credit card that lets consumers earn rebates on their home mortgage.

  • Agencies

    Microsoft Launches Xbox TV Series Contest

    Microsoft is letting fans take a crack a producing their very own TV show on the Xbox Live network under a new contest.