Chief Marketer Staff

• TV Shows Try Online Promotions

  Television has changed. It used to be that TV producers were interested only in one medium: Their own. But they’ve learned something from their brand sponsors.

• Listline e-Newsletter 04/19/07

  Netline Corp. has appointed Walter Karl Midwest to manage three lists
  for its TradePub.com division. The U.S. file consists of 832,522
  subscribers to controlled circulation publications.

• Email

  Live From AOTA 07: Microsoft Says Sender ID Helps Vs. Spam

  Microsoft Wednesday announced its e-mail authentication scheme has helped it make a serious dent in the amount of spam reaching Windows Live Hotmail accounts.

• Agencies

  Netflix Income Surges in Quarter

  Netflix Inc. posted net income of $9.9 million for the first quarter, more than doubling its net income of $4.4 million in the prior-year period.

• Agencies

  WPP Acquires Huge Stake in Clemmow Hornby Inge

  WPP has acquired a 49.9% stake in Clemmow Hornby Inge, parent company of Hall Moore CHI, a direct and digital marketing agency, according to wire service reports.

• Agencies

  Blair Corp. Losses Widen

  Blair Corp. reported a net loss of $5.1 million for the first quarter,compared to a net loss of $4.8 million last year.

• Email

  Comcast Unit Taps Got Corp. for E-Mail Services

  Comcast Business Services has selected Got Corp. to provide e-mail marketing services.

• Agencies

  Crowne Plaza Tees Off with PGA Sponsorship, Sweeps

  Crowne Plaza Hotels & Resorts is giving golf fans the chance to play like a pro.

• Kmart Hands $225 Million Ad Account to Draftfcb

  Draftfcb is back in the retail game, winning Kmart’s estimated $225 million advertising account without a review

• Agencies

  Hanes Launches Pop-Up Shop

  Hanesbrands Inc. is rolling out a pop-up shop in Los Angeles to promote its ComfortSoft intimate apparel line