TV Shows Try Online Promotions

FREE SPECIAL REPORT:
TV Shows Try Online Promotions

Executive summary :
Television has changed. It used to be that TV producers were interested only in one medium: Their own. But they’ve learned something from their brand sponsors.

The result? Hit shows are now likely to be backed with games and promoted online. For example, NBC has created a microsite and contest for its popular feature, “Where in the World is Matt Lauer?”

But that’s not the only area in which games are hot. They’re also a strong advertising medium in their own right. And they are now reaching a broader audience.

Want to know more about the use of games — by TV shows and as a general ad medium?

Please provide us with the following information to download the full white paper.