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Chief Marketer Staff

  • Email

    Microsoft Makes Marketing-Friendly Tweak to Unsub Button

    Microsoft Corp. has made a small adjustment to its Windows Live Hotmail unsubscribe function that should mean good things for marketers.

  • Agencies

    E360’s Linhardt Denies Dropping Anti-Spam Suit

    Contrary to reports circulating among anti-spammers, e360 Insight’s chief executive Dave Linhardt claims he has not dropped his lawsuit against members of the Nanae online discussion group.

  • Email

    Stupid Anti-Spammer Watch: What a Weenie

    I was invited one morning last week to moderate a panel that purportedly would include a prominent anti-spammer or two at an upcoming e-mail conference. That afternoon, I was promptly uninvited because someone from anti-spam land said they wouldn

  • Listline e-Newsletter 04/24/07

    MeritDirect was tapped as Alpha Software Inc.’s list manager. Alpha
    offers a file naming 246,792 buyers of Windows-compatible database
    software.

  • FTC Report Recommends Setting Standards for Consumer Data

    The Federal Trade Commission has released a report with recommendations for combating identity theft, which included a call for establishing standards for data brokers and companies that compile and maintain consumer data.

  • Merkle Acquires CFM Direct

    Database marketing giant Merkle has acquired CFM Direct and in the process gained new offices and 90 additional employees in Oak Brook, IL and King of Prussia, PA.

  • Digital

    Rebel Digital Takes Aim at Ad Supported Music Web Sites

    Two former executives from the music Web site SpiralFrog.com Robin Kent and Lance Ford have founded Digital Rebel, a new interactive services advertising agency with a mission to promote ad supported Web sites that offer music downloads.

  • DMA’s Laura Colona Takes Job with Vibrant Media

    Laura Colona, formerly the Direct Marketing Association’s director of media relations, has left the DMA and taken a media relations position with Vibrant Media, a contextual video advertising firm based in New York City.

  • Short Cuts

    Boscov’s Department Stores LLC has reached an agreement with Harte-Hanks Inc. to deploy its Allink Enhanced retail database software, to support multi-channel marketing growth and expansion.

  • Land O’Frost Serves Sandwiches with a Side of Disney

    Disney fans have the chance to share the spotlight with a top kids’ band, thanks to lunchmeat brand Land O’Frost.