Database marketing giant Merkle has acquired CFM Direct and in the process gained new offices and 90 additional employees in Oak Brook, IL and King of Prussia, PA. Terms for this transaction have not been disclosed.
CFM Direct will become part of Merkle’s commercial markets group, which serves clients in the financial services, retail, high tech, automotive, pharmaceutical, consumer packaged goods and other markets.
The acquired direct marketing agency has specialized in the financial services market. Its clients include Advanta, Bank of America, Capital One, GE, HSBC, Kroger Personal Finance, RBS and TIAA-CREEF, among others.
Merkle plans to retain all of CFM’s employees and anticipates it will hire more over the next several years.
CFM reportedly generated more than $50 million in billings and $17 million in revenues in 2006.
Network
