Chief Marketer Staff, Author at Chief Marketer

PROMOLAND

In politics, they call it the silly season. The primaries may be months away, but candidates are already raising funds as they gear up for the 2008 presidential

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Cleanup Time

Mailers are about to get socked with another postal increase. But this time the hit will depend on how accurate their lists are and how much they’re willing to pay to get them that way.

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Of Questionable Use

Last month, The New York Times ran an article on questions posed to business school graduates by investment banking firm recruiters. The questions were

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What Is It?

Is a catalog a marketing channel or a marketing vehicle? And what does that mean, anyway?

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E-mail’s Metrics Mess

E-mail marketers lack standard definitions of fundamental metrics. Worse still, most don’t measure anything meaningful at all about their e-mail campaigns, according to two recent studies.

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Serious Games

According to game distributor RealNetworks, the sweet spot for in-game ads has turned out to be casual games those simple but engaging Tetris-like puzzles,

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Never mind convenience: Banks have solid fiscal reasons for urging customers not only to check balances and transfer funds online but to pay bills as well, according to a survey done for Forbes.com’s e-mail newsletter.

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See You in December

Just because winter is over doesn’t mean the marketing has stopped at luxury ski resort operator Intrawest. The firm stays in touch with skiers even during

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