Chief Marketer Staff
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Agencies
Meet the Broker: Chris Mayka
Today we meet Chris Mayka, director of list brokerage at Atlantic List Co. He switches back and forth every two weeks from working at home in Vermont to working at corporate headquarters in Arlington, VA.
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Listline e-Newsletter 05/04/07
Macromark Inc. has been chosen to manage Penthouse Media Group’s lists.
Individual titles include Penthouse Magazine with 189,749 subscribers
and two master files. -
Agencies
Moving Pictures That Move Product
(Direct) When it comes to video ads on the Internet, advertisers have shown themselves willing to jump in with both feet, provided they can get answers to two questions: How will they work, and what can they do?
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Email
Experian Acquires French E-mail Service Provider
Data giant Experian has established a beachhead in the French commercial e-mail market with the acquisition of service provider Emailing Solution.
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Agencies
IAC Net Income Declines
IAC posted net income $102.1 million for the first quarter, a 2.7% decline from net income of $104.9 million in the prior year.
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Agencies
Acquisition Aids ValueClick Income Gains
ValueClick reported net income of $18.6 million for the first quarter, nearly doubling net income of $9.8 million last year.
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Green Mountain Names Blanford President/CEO
Green Mountain Coffee Roasters Inc. has named Lawrence J. Blanford president and chief executive officer. Founder Robert P. Stiller will remain as chairman of the board.
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Publicis Launches New Digital Operation
Publicis Groupe has launched a new digital unit that encompasses Modem Media and Publicis Dialog under the banner of Publicis Modem.