Chief Marketer Staff

• Agencies

  The Fine Art of Writing Persuasive E-Mail

  E-mail has become the primary method of communication for many business owners. For some, e-mail is the “face” of the business to customers and prospective customers. A compelling, well-crafted e-mail will catch the reader’s attention and drive sales.

• Agencies

  Tips & Teasers

  The U.S. Small Business Administration has launched a new free online training resource for budding entrepreneurs. The Small Business Primer is a self-paced assessment tool to help owners determine their business readiness, provide an overview of basic small business principles and introduce them to SBA counseling and training resources.

• Listline e-Newsletter 05/09/07

  The List Place Inc. now manages MasterFiles’ new homeowners and new
  movers lists. Some 39 million are named on the homeowners segment.

• Digital

  51% of Consumers Research Online, Buy Offline: Forrester

  Slightly more than half of online U.S. consumers — or 51% — said they have researched a product online, and then bought it at a retail store, according to a study released this week by Forrester Research.

• Digital

  One-Third of U.S. Logs on a Lot, But Half Doesn’t Care: Pew

  According to a new survey by the Pew Internet & American Life Project, 31% of American adults get lots of use, productivity and satisfaction out of using Internet-connected technology (computers, mobile phones, personal digital assistants), while 20% use the technology grudgingly– and almost half could care less.

• Email

  Silverpop Acquires Lead Management Firm Vtrenz

  E-mail service provider Silverpop announced yesterday it has acquired marketing automation and lead-management company Vtrenz for an undisclosed sum.

• Digital

  About.com Buys Product Review Site

  Online reference and content site About.com, a New York Times Co. property, announced that it has bought ConsumerSearch.com, a Web site that solicits and compiles reviews of consumer products.

• Letters to the Editor

  You have struck upon one of my favorite subjects.

  Surely you will recall that I am an old timey headhunter, or if you’re a stuffed shirt traditionalist – an executive recruiter. But it’s more fun to be a headhunter.

• Writings on Starbucks Cup Upsets Customer

  Controversy is brewing around a religious quote printed on a Starbucks cup, which has turned at least one customer off from the brand.

• Agencies

  Cheerwine to Celebrate 90 Years with 90-Year-Olds

  On May 19, an untold number of 90-year-olds will gather in downtown Salisbury, NC, to help celebrate the 90th anniversary of Cheerwine, a cherry soft drink sold mostly in the south.