Chief Marketer Staff
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Listline e-Newsletter 05/14/07
More than 5.1 million names have been assembled through a partnership
between insurance and auto warranty companies. This file identifies
individuals who applied for aftermarket auto warranties. -
Digital
24/7 Confirms Sale Is a Possibility
Online marketing firm 24/7 Real Media last week confirmed earlier reports that it may be for sale.
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Digital
One in 10 Web Pages Could Carry Spyware: Google
Research by search giant Google has suggested that one in 10 Web pages is capable of activating malicious code and 16% may contain code that could infect a user’s PC. And they’re being aided in the spread of that malware by the demand-side pull of Web 2.0 content such as video and browser widgets.
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Digital
An Internet First: Apparel Outsells Computer Hardware/Software Online
For the first time, apparel and footwear outsold computer hardware and software online in 2006, according to a report expected to be released today by Shop.org.
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Agencies
Court Date Set for Google AdWords Trial
A federal judge has set a date to begin jury selection in a trial that questions Google’s right to sell trademarks as keywords for delivering pay-per-click search ads.
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Agencies
Sharper Image Q1 Slides in Stores, Catalog, Web Sales
First-quarter sales at San Francisco-based specialty retailer The Sharper Image fell off 37% to $65.5 million from $104 million in the same quarter last year.
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Digital
Local.com Posts Strong Growth in Local Search Ad Revenue
Local search engine Local.com reported first-quarter 2007 revenue of $4.9 million, an improvement of 55% over revenue for the same quarter last year and 35% revenue growth from Q4 2006
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Agencies
No Criminal Charges For Men in Cartoon Network Stunt
The two men who were charged in the late January Boston marketing plot that resulted in a bomb scare apologized Friday for their actions and settled their case with community service, which they already completed.
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Agencies
Kraft, Six Flags Offer Promo on 1 Million Mac & Cheese Packages
Kraft Foods and Six Flags are readying an on-pack promotion that gives discounts on entries to the theme parks.