Chief Marketer Staff, Author at Chief Marketer

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E-mail: Marketing’s Neglected, Ugly Stepchild

A significant percentage of marketers who use e-mail do not care what their outbound messages look like, according to a recent study by online marketing services firm eROI.

Agencies

COLLOQUY Corner: Understanding Attrition

Customer loyalty programs have a proven track record of stemming attrition through the targeted application of tangible rewards, coupons, rebates, or special treatment and recognition.

Verizon Consolidates Agency Work with McCann

Verizon Communications has consolidated all of its advertising and marketing under one agency, McCann, owned by Interpublic Cos.

Agencies

Pernod Ricard Gets Drinkers Singing with YouTube Contest

Spirits company Pernod Ricard USA is out with a new contest that gets people singing praises about its newest Malibu flavor, Tropical Banana, on YouTube.

Agencies

Starbucks Promotes McCartney Album

Starbucks is backing the upcoming release of Paul McCartney’s new album, “Memory Almost Full” with a global listening event and video tribute dedicated to the singer.

Agencies

San Loco Celebrates Anniversary with 20 Cent Tacos

San Loco is toasting its 20th anniversary with an in-store promotion offering customers tacos for 20 cents.

Baby Boomers Often Switch Brands: Study

Baby Boomers are a fickle bunch.

This group, born between 1946 and 1964, were found to frequently switch brands across a wide variety of product and service categories including apparel, cars, prepared foods, airlines and more, according to a study by Focalyst, a market research and consulting firm