Chief Marketer Staff
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Short Cuts
Kazakhtelecom, the telecommunications operator in the ex-Soviet republic, has selected Amdocs billing and mediation software
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Macy’s CMO Departs Abruptly, Sachse Returns
Macy’s has reinstated Peter Sachse as chief marketing officer to replace Anne MacDonald, who steps down this week after 16 months on the job.
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Agencies
Nickelodeon, Marriott Team Up for Branded Resorts
Nickelodeon and Marriott International, Inc. have teamed up in a new partnership to co-develop a branded water park resort, and the companies are taking the concept global.
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Agencies
Krystal Seeks Stars for Web-Based Reality Show
Restaurant chain Krystal Co. is tapping into the consumer-generated content craze by launching its own Web-based reality series.
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Agencies
Arby’s and NBC Debut Online Program
Arby’s Restaurant Group Inc. and NBC Universal have teamed up to offer an exclusive 30-minute online program designed for office workers looking for a break.
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Agencies
Huggies Breaks Potty Training Sweeps
Huggies launches a sweepstakes today with an unusual prize: a one-on-one session with a potty training expert
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People in the News
Producers of b-to-b and experiential marketing events Campos Creative Works, Santa Monica, CA, named Kathy Biss-Barbera as sales and account manager.
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Agencies
Meet the Broker: Dan Bohlken
Today we meet Dan Bohlken, vice president of business-to-business list brokerage for Direct Media Inc. in Kansas City, KS.
He’s been with the company for six years, and was previously a customer of the firm, when he worked for Fred Pryor Seminars and other direct marketers.
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Listline e-Newsletter 05/31/07
Statlistics will manage more than a dozen lists for American Media Inc.,
effective June 4. These health and fitness and celebrity titles include
Natural Health, Fit Pregnancy, Men’s Fitness, Star and the Spanish
language magazine Mira, among others.