* American Media’s Health and Celebrity Magazines
* eHardBodies.com
* Perich Investment Sweepstakes Buyers
* Totalbase Contributors Enhanced
* Silkies Enriche Win Back Program
* National Wildlife Federation Enhanced
* InfoUSA Expands, Ready for New Hires
* Canadian Home Workshop
* Classified
LISTS UNDER NEW MANAGEMENT
American Media’s Health and Celebrity Magazines
Statlistics will manage more than a dozen lists for American Media Inc., effective June 4. These health and fitness and celebrity titles include Natural Health, Fit Pregnancy, Men’s Fitness, Star and the Spanish language magazine Mira, among others. Counts range from 30,998 for Flex to more than 1.1 million for Shape magazine. Specialists Marketing Services Inc. has been managing these files. Data card releases are pending for two additional new-to-market lists. Data enhancements are planned as well.
Selections: Demographics, lifestyles, state/SCF/ZIP
Price: $100/M
Contact: Statlistics, Rita Verna (203-778-8700, ext. 112; [email protected]
NEW LISTS
eHardBodies.com
Some 20,000 individuals who registered for access to personals ads are named on this list. They include singles, straights and gays. Eighty-five percent are men. These Web site users must fill out a form and pay a monthly access fee. The average individual is 30 and has a $44,000 or better income.
Selections: State/ZIP
Price: $95/M
Contact: Mal Dunn Associates Inc., Neil Serendensky (845-278-1200; [email protected]
Perich Investment Sweepstakes Buyers
A total of 252,777 names from 2006 and 81,183 names through April of this year are on file. Those listed responded to direct mail offers for information on how to win lottery money. Telephone numbers are available.
Selections: Hotlines, gender, state/SCF/ZIP
Price: $85/M (base)
Contact: Macromark Inc., Mary Ellen Meyer (845-230-6300, ext. 324; [email protected]
Totalbase Contributors Enhanced
This master file identifies more than 2.2 million donors from the last 12 months. It’s comprised of multi-sourced data compiled from various direct response lists, warranty cards, credit bureau information, product registrations, questionnaires and catalogs.
Selections: Hotlines, mail order buyers, adult’s/child’s age, household income, ethnicity, religion, credit cards, telephone numbers, gender, state/SCF/ZIP
Price: $75/M
Contact: Lake Group Media Inc., Belkys Reyes (914-925-2406; [email protected]
NEW INSERT MEDIA
Silkies Enriche Win Back Program
HCI Direct Inc. has introduced another Silkies insert media program. This one reaches individuals who paid for their last shipment of Silkies Enriche Ageless Moisturizer, but whom decided to not renew their continuity buyer commitment. Inserts will be included in solicitations seeking to reactivate these buyers. More than 2.8 million pieces are mailed annually, each carrying up to two inserts. The maximum size is 5-3/8 by 8-1/2 inches, weighing one-quarter ounce.
Price: $55/M
Contact: Direct Media Inc., Michelle Carroll (203-532-2435; [email protected]
UPDATED LISTS
National Wildlife Federation Enhanced
The updating frequency has been increased to monthly for this enhanced master file. It consists of subscribers to Ranger Rick, Your Big Backyard and Wild Animal Baby, combined with enhanced demographic and lifestyle data. Names from these children’s publications are available separately, as well as gift givers.
Selections: Hotlines, adult age range, child’s age, credit card, demographic, ethnicity, gender, homeowner, lifestyle, presence of children, religion, SOHO, source, state/SCF/ZIP
Price: $85/M
Contact: Millard Group Inc., Donna Hamilton (914-697-5808; [email protected]
IN THE NEWS
Statlistics Wins American Media Files
Statlistics has been named manager of American’s Media’s subscriber lists, effective June 4. There are 14 files available. They include:
Country Weekly (285,005 active subscribers)
Fit Pregnancy (36,248)
Flex (30,998)
Globe (70,781)
Men’s Fitness (542,820)
Mira, the Spanish-language celebrity magazine (39,998)
Muscle & Fitness (246,252)
National Enquirer (315,699)
Shape—(1.16 million)
Star (623,225)
Also available is American Media’s Tabloid Masterfile.
American Media chose Statlistics for its “expertise in managing multi-niche publishers,” said June Steinfeld, AMI’s consumer marketing director for AMI.
Contact Rita Verna at [email protected].
InfoUSA Expands, Ready for New Hires
A new 45,000-square foot addition to InfoUSA’s technology center in Papillion, NE, is expected to be ready for employees to move in by the end of June.
It will house more than 300 workstations to support Salesgenie.com and other subscription-based list data products. Roughly 245 existing employees will occupy the space.
“Our subscription-based products are growing rapidly, and with this addition, we will be able to open hundreds of new jobs,” said in a statement Vin Gupta, chairman and CEO of the company.
InfoUSA plans to hire at least 30 new employees by the end of July.
SPECIALS!
Canadian Home Workshop
A $10/M discount off the base price is being offered for the Canadian Home Workshop file — on test orders until Aug. 31. Some 77,319 subscribers are available. Contact Cornerstone Group of Companies, Victor Chang (416-932-9555, ext. 127; [email protected]
CLASSIFIEDS
Classified
Time for a change? KMA might be right for you!
Key Marketing Advantage is looking for DM Industry experienced, goal-oriented team players to fill key sales and support positions as we aggressively expand our List Management, Brokerage and Database capabilities. If you would like to join our team of dedicated, innovative marketers in a corporate culture where integrity and exemplary service are the cornerstones, and hard work and dedication should bring personal satisfaction and financial reward, please e-mail your resume and salary requirements to Linda Bridson at [email protected] or fax to 203-744-9012.
TravelSmith Outfitters — List Rental Manager
About Us:
TravelSmith Outfitters, located in Novato, 30 minutes north of San Francisco, is the premier catalog and e-commerce retailer of travel apparel and accessories. We are currently seeking a List Rental Manager to work in our Marketing Department.
TravelSmith offers a comprehensive benefits package including 401k with company match, unique time off benefits, excellent work environment, and fantastic product discounts.
Position Summary:
The List Rental Manager will be responsible for planning, executing and analyzing TravelSmith’s customer acquisition programs and circulation plans as well evaluating the market place and making recommendation based on business needs. Additionally, responsible for all functions related to data processing as it pertains to service bureau as well as print and bind instructions to printer. Assist in the development and implementation of the Company’s overall mailing and marketing program with the goal of optimizing the company’s growth and profitability.
For a full detail of position responsibilities and qualifications visit our posting on the DIRECT JOBZONE at jobzone.directmag.com/index.php?a=2&b=774
To Apply:
Submit letter of interest and resume with salary requirements to Human Resources or e-mail to [email protected]
Network
