Chief Marketer Staff

• Marketing Under the Influence

  Conducting some brand recognition research within my family, I asked my 14-year-old nephew what commercials he remembered from Super Bowl ’07. He named

• Agencies

  Controversy Erupts: The Life of Joe Fitz

  The advertising business lost one of its great legends May 7 when Joe Fitz-Morris, founding editor of DM News and Advertising News of New York, died at age 89.

• Listline e-Newsletter 06/01/07

  Jupitermedia Corp. has assembled more than 1 million names from its
  online media, JustTechJobs and JupiterEvents divisions on this master
  file. It targets information technology professionals sourced via Web
  sites and e-mail newsletters.

• ChoicePoint Settles With 44 States Over Data Breaches

  ChoicePoint has settled charges with the attorneys general of 44 states for failing to guard the privacy and security of personal consumer information, in an accord they said goes beyond the firm’s Jan. 2006 settlement with the Federal Trade Commission.

• Email

  MySpace, The Globe.com Settle Spam Suit

  News Corp.’s popular community Web site said Thursday that it settled a spam-related lawsuit it had brought against The Globe.com.

• Agencies

  Tiffany Direct Sales Rise 11%

  Tiffany & Co. posted net earnings of $49.7 million for the first quarter, a 15% increase over $43.1 million in the prior year.

• Digital

  More Search Marketers Keeping an Eye on ROI: Study

  Almost nine in ten search marketers monitor return on investment from their campaigns, according to a study released today by search marketing firm iProspect.

• Firms Not Training Staff Over Information: Canada Official

  Too many Canadian businesses are failing to train staff to handle personal information, putting consumers at risk of identity theft, warned the country’s privacy commissioner, according to wire service reports.

• Federated Renames Sachse Chief Marketing Officer

  Federated Department Stores Inc. has given Peter Sachse, chairman and chief executive officer of Macys.com, the additional role of chief marketing officer and president of Macy’s corporate marketing. He replaces Anne MacDonald.

• Digital

  Merkle Hires Four Interactive Excecutives

  Merkle has named four new executives in its interactive services group in its Denver office.