Chief Marketer Staff, Author at Chief Marketer

FTC Collects Kids’ Marketing Data, Issues TV Ad Report

Children are seeing fewer ads on TV than they did 30 years ago, according to a report released last week by the Federal Trade Commission.

Massachusetts Bill Bans Ads in Schools

A public hearing was held last week on a bill being weighed in Massachusetts that would ban all advertising and marketing in schools, from kindergarten through high school.

Agencies

Baskin-Robbins, ConAgra, Others Tie in with ‘Surf’s Up’

Penguins are making a come back on the big screen this week with Sony Pictures Animation’s film “Surf’s Up.” And Baskin-Robbins, McDonald’s and ConAgra, among others, are backing the film with full-scale marketing programs and promotions.

Agencies

Amex Adds Giveaway to Cyber Storefront

My WishList, the cyber storefront from American Express, opened its latest e-tail site yesterday

News Briefs

CROWN HOLDINGS: has promoted Raymond L. McGowan, Jr., 55, to president of its North American Packaging business.

Dos and Don’ts for Managing E-Mail Addresses

The word is out: e-mail newsletters have proven their worth as a great vehicle for staying in touch with loyal customers. Maintaining the list of e-mail addresses-along with catering to the needs of the individuals themselves-is now the hard work. In this report you’ll hear from some top brands on how they manage frequency schedules, falling opt-in rates, climbing opt-out rates, best practices and more.

Deals in the Dorm

Want to give college kids a discount? Try text messaging. Cell phones are ubiquitous on campuses across the nation making them an easy way for brands to reach cash-strapped students, who are always open to a discount or freebie. In this report, PROMO takes a look at how top brands like Domino’s and Dell Computers, as well as some locals like on-campus stores boost sales with a few of punches on a keypad.

Agencies