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FREE SPECIAL REPORT: Executive summary : Cell phones are ubiquitous on campuses across the nation making them an easy way for brands to reach cash-strapped students, who are always open to a discount or freebie. In fact, 92% of undergraduates have a cell phone, with 85% of them sending and receiving text messages on a regular basis, according to Student Monitor. In this report, PROMO takes a look at how top brands like Domino’s and Dell Computers, as well as some locals like on-campus stores boost sales with a few of punches on a keypad. |
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