Chief Marketer Staff, Author at Chief Marketer

Live from the Mobile Marketing Forum: Consumer Engagement is Key

Mobile marketing is hot. And more and more brands are leveraging the technology through promotions to stay relevant and hip with their audience.

Agencies

7-Eleven Hosts Fantastic 4 Screenings and Game

7-Eleven is suiting up for a month-long promotions blitz tied to “Fantastic 4: Rise of the Silver Surfer,” starting with advanced screenings this week.

Agencies

Oreo Brings Jingle Contest to Times Square

Oreo has reprised its jingle contest for the third year, this time with a showcase for winners in Times Square.

News Brief

BORDERS: the exclusive CD, book and DVD retail sponsor at the 2007 CMA Music Festival, will host onsite booths at the Fan Fair Exhibit Hall in the Nashville Convention Center and at the Greased Lightning Daytime Stages in Riverfront Park throughout the four-day event beginning June 7

Agencies

Meet the Broker: Regan Adler

Today we meet Regan Adler, director of list brokerage at Worldata. She negotiates for e-mail files and to a lesser extent postal lists, was well as other types of online media for business-to-business marketers.

Agencies