Chief Marketer Staff
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Agencies
Sharper Image Catalog and Internet Sales Drop
Sharper Image Corp. reported sales of $24.1 million for May, a 27% decline from $32.9 million last year.
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InfoCanada Names Cadieux President
InfoCanada, a data compiler in the country, has named Dan Cadieux president. He moves up from chief financial officer, a post he’s held since 2002.
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Digital
Pepperjam Taps DoubleClick for Ad Serving
Pepperjam, an Internet marketing agency, has selected DoubleClick Inc. to provide digital advertising and marketing services.
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New Products and Services
Industrial Ad Network: an online banner advertising network aimed at the manufacturing, industrial, technical and engineering communities — GlobalSpec, Troy, NY.
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Digital
Short Cuts
Precise Leads Inc. has launched a new Web site (www.preciseleads.com) to help insurance agents generate leads online.
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Tyson Breaks $70 Million “Mealtime Heroes” Campaign
Tyson Foods has begun a $70 million ad and promotions campaign that lauds “mealtime heroes.”
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Agencies
Burger King Names $1 Million Winner in Spidey Sweeps
It took only four hamburgers and two large drinks for an Indiana woman to walk away with $1 million in a recent Burger King’ contest tied to “Spider-Man 3.”
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Frito-Lay Sponsors Make-A-Wish Fundraiser
Frito-Lay’s flagship Lay’s brand is sponsoring a fund-raising campaign for the Make-A-Wish Foundation.
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Agencies
Miller and NBA Team to Find Next Pro Player
Miller Lite and the National Basketball Association Development League are partnering in a challenge that offers participants the chance to be a pro basketball player.
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The Three Key Components of an Incentive Program
The Three Key Components of an Incentive Program BIOGRAPHIES: Mark Hanes Senior Director of National Solution SalesRymax Marketing Services, Inc. Mark Hanes is the Senior Director of National Solution Sales at Rymax Marketing Services Inc. Mark …