Chief Marketer Staff, Author at Chief Marketer

Wiedemann and Lomasney Form DM Holding Company

George Wiedemann, founder of Grey Direct and
Kenneth Lomasney, founder of Market Knowledge Inc. have joined forces to launch Wiedemann & Lomasney, a direct marketing services holding company.

Short Cuts

Amacai Information Corp. will license Ethnic Technologies

Agencies

Meet the Broker: Jerry Connaughton

This week, Meet the Broker features Jerry Connaughton, an up and coming list broker. He spent two years brokering lists in the early 1990s, left, and came back again to the business. He now makes recommendations for publishing and fundraising clients.

Digital

Yahoo!: The Quality Goes in, or the Price Goes Down

The publisher networks operated by the big search engines—and for that matter, most contextual networks owned by anyone—have gotten a reputation as somewhat murky environments where advertisers can’t be sure what sites are delivering their ads or how well those placements are performing. As a result, some marketers have shied away from advertising on Google’s AdSense network or the Yahoo! Publisher Network while contextual networks like Quigo Technologies that offer greater transparency are picking up business.

Digital

SendTec Takes to TV Spots in Search of Search Customers

How can you tell search marketing has gone main stream? Well, it might be the moonshot prices the engines have offered for recent acquisitions such as Doubleclick and aQuantive. Or you could note, as The Times Online did last month, that Google, a company that went public less than three years ago, now has greater capitalization than McDonald

Digital